Case Studies
Case studies
↳ Explore how enterprise leaders are leveraging Predictive Intelligence to drive exponential growth in market share.
AMITA Health
Objective
Our team was tasked to create a fully integrated campaign to increase awareness for the AMITA Health rebrand in the Greater Chicagoland Area while simultaneously connecting locally to influence each individual community surrounding AMITA Health hospitals.
Strategy
Leaning 45% traditional media and 55% digital media, AMITA Health was able to remain top of mind in a disruptive year. The team strategically curated a media approach to stand against the clutter, take advantage of where competitors were not and follow the “new normal” trends on how the audience was consuming media.
Results
The campaign increased web traffic YOY by 63%. A study post campaign showed that advertising awareness for Amita Health has increased 14% to 41%. Benchmarks were exceeded across all different KPIs and channels (CPCs, CPAs, CPCVs, VCR).
Mercury Broadband
Objective
Our team was tasked with increasing lead volume and improving Mercury Broadband’s tracking and reporting from their previous agency partner. As an internet provider based in the Midwest, our additional focus was awareness in target markets.
Strategy
We started with a full funnel approach, leaning heavily into TV, CTV, & OLV to drive users down the funnel to lead generation heavy channels like search and social. Performance in the lower funnel continuously grew, leading us to shift additional budgets into these channels, and see more cost efficiencies.
Results
We saw an average 169% increase in Lead Volume across our Target Markets, and a 64% increase in Lead volume from December, compared to their previous agency. Our cost per lead improved each month in FY24 with a 31% decrease in Lead Cost between our first and last month of the campaign.
NC STATE UNIVERSITY
Objective
North Carolina State University needed to implement a process to optimize their campaigns which run across multiple platforms and eight colleges. They tasked us with creating a reporting dashboard where they could visualize their media campaign progress.
Strategy
We created a live custom dashboard that connects the dots between campaign delivery and cross channel reporting. NCSU’s dashboard is interactive and clearly communicates performance trends to quickly react and optimize to obtain the best results possible.
Results
Our efforts drove $6.6 million in revenue. The media strategy proved efficient and effective by generating $40 in revenue for every dollar spent on media. We significantly lowered the client’s CPA by 25% from the Fall to Spring campaign. Our resourceful media planning was able to deliver over 10,500 enrollments.
New Mexico True
Objective
Our team was chosen as a vital partner to the State of New Mexico’s Tourism Board in the most crucial time, to continue to aid in their 2022- 2023 efforts with their co-operative (Co-op) campaign. The team was tasked with a roll out 75 campaigns across 14 partners and meet a diverse range of partner goals, individual target markets, audience segments and budget.
Strategy
Build marketing capability through individualized media consultations and technical assistance. We also chose to leverage collective buying power and efficiencies to negotiate media placements throughout the entire marketing funnel; awareness, consideration and bookings.
Results
To date, we have served over 500 million collective impressions, 41 million video views, 830K social engagements, drastically increased new website visits and have achieved 100% adoption of our media tracking best practices across all co-op partners.
Los Angeles
Objective
Our team launched LA's first national campaign, inviting travelers to explore the City of Dreams. With substantial budgets, We tested new media strategies, bringing impressive results. With more aggressive KPI goals, our team was challenged to increase overall site traffic by +15% (8M new users).
Strategy
We honed into key learnings & ever evolving consumption habits to put together a tailored strategy approach focusing on reach, engagement & innovation to encourage travel while inspiring our travelers with new & fun activity ideas that were a click away.
Results
We gained a 15% (8M) new user goal, weeks before our campaign ended. We generated a $141 ROAS, a +36% increase compared to 2022, and improved YOY efficacy by 20%. Impression goals were exceeded by 115%.
The YMCA
Objective
Our team was tasked with increasing YMCA’s web traffic and their gym memberships by 1,400. and gym visits. The holistic campaign goal was to shift perceptions, and rebuild membership in Chicago.
Strategy
We proposed a hyper-local media mix to effectively reach and engage the target audience through specified geo targeting and competitive conquesting.
Results
Our campaign created a 357% increase in membership purchases. There were 22.5 Million impressions reached at an efficient $4.48 CPM 111% increase in sign ups year over year.
Boosting Travel to Los Angeles During Golden Week
The campaign’s centerpiece was a partnership with Kiki Fang, China’s top travel social influencer, boasting 6.5 million followers on Douyin.
85M video views & 5M likes
6,870+ Room Nights Booked
21% Year Over Year Growth
↳ predict@mediamogul.com
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